Brittaney Kiefer talks to the marketer and creative team behind the campaign about how they are trying to break taboos. A woman straps on a parachute and leaps out of a plane in a s Bodyform ad. Last year, the feminine care brand featured women fighting in a boxing ring, climbing a mountain and brandishing a sword from the back of a horse.
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When I arrived at the beautifully calming store, I was aided by a lovely assistant right away who spoke about her personal experiences and suggested styles right for me. The shop was a delight with pretty frills, floral prints and curve enhancing lingerie as far as the eye could see. As well as the underwear, swimwear and nightwear, Bravissimo stocked their beautiful clothing range. Pepperberry is designed to fit and flatter your curves in every single way.
Voucher usage requires opt in to e-marketing from Ocado about ocado. Usage of service is not dependent on voucher redemption. Nice for just day to day but not for periods, I like using a string liner towards the end of my period these come away as they have no way of holding then in to thongs!
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BloodNormal started with the thought that periods are largely invisible in culture and society. And this invisibility is at the heart of the toxic shame. And so we wanted to push back, declare that periods are normal, and that showing them should be too.
Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies. Bodyform and Libresse, feminine care brands of global hygiene and health company Essity, continue their mission to break taboos around periods with their latest campaign, bloodnormal, in which period blood is shown realistically for the first time. They have also finally banished the blue liquid convention and replaced it with a realistic red.
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