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Critics worldwide denounce objectification in advertising and blame media imperialism for disseminating overt, Westernized sexuality. Yet, advertising practitioners believe that sex sells and images can overcome cultural barriers. Few researchers have explored sexuality in advertising across multiple countries or the factors that may contribute to content.

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Sexuality was classified under three dimensions: facial expression, body language, and revealing clothing. Four popular female fashion magazines that publish adult and adolescent counterparts were selected. A Chi-Square test of independence yielded that there was not a significant difference between the two.

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Elsewhere in the world, the statistics are even more appalling. Yet advertisers often make light of sexual violence towards women. They disguise it as innuendo, humor, or artistic expression, and hope the shock factor will work promotional magic for their product.

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The authors have identified that there are no statistically relevant differences between the number of brands recalled, whether the advertisement does or does not have any sexual appeal. The use of sexual appeal in advertisements on print media must be made with caution, and several implications for the textile and apparel industry are expressed in the conclusions. Fidelis, B. Please share your general feedback.

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Three studies were designed to answer this question. These studies have led us to a conclusion that sexually appealing cues in roadside advertising may pose a threat for road safety. This is an open access article distributed under the terms of the Creative Commons Attribution Licensewhich permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

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In today's society, advertising has a profound impact on how people understand life, the world and themselves, especially in regard to their values and their ways of choosing and behaving. The field of advertising is extremely broad and diverse. In general terms, an advertisement is simply a public notice meant to convey information and invite patronage or some other response.

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Last Updated on March 31, We are sexual beings, therefore are attracted to sexually related subjects, jokes, and other matters. Many companies use the sex concept in their favor, while adding a humorous element to it.

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What time did you leave? You looked like a toppled Greek statue lying there. Only some tourist had swiped your fig leaf. I was tempted to wake you up.

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Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service. According to research, sexually appealing imagery does not need to pertain to the product or service in question. A few examples of sexually appealing imagery include nuditypin-up modelsand muscular men.

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